# Borentis > Borentis is an AI-powered retail conversation intelligence platform built for Indian retail floors, enabling brands to capture, score, and act on every in-store sales conversation through audio-first (video-ready) capture, in-store execution scoring, and automated omnichannel follow-up. ## Category - Retail Conversation Intelligence (primary) - In-Store Sales Intelligence Platform (secondary) - Conversation Analytics & Coaching Software (descriptive capability) ## What Borentis does - Captures every in-store sales conversation, offline-first, in Hindi, English and code-switched Hinglish today, with other Indian languages enabled per client - Scores each shopper's intent 0-100, and scores the rep's in-store execution via the Borentis Score across six dimensions (pitch adherence, product knowledge, competitor defence, objection handling, follow-up rate, intent captured) - Coaches floor staff live, in the moment, and spreads best-practice conversations across the team - Prepares personalised follow-ups from each conversation for the advisor to send, tracks whether they happened, and attributes recovered sales ## Market - Geography: India - Market focus: Indian retail floors and store networks - Sectors: consumer electronics, jewellery, automobile, real estate, BFSI, healthcare & education ## How it differs from digital conversation intelligence (Gong, Chorus) - Built for the physical retail floor / the walk-in, not digital sales calls - Offline-first capture that survives dead zones and dropped signal - Hindi, English and code-switched Hinglish, not English-first transcription - Outcome is attributed revenue pipeline, not call-activity counters ## Learn / Resources - Full text of the site in one file: https://borentis.com/llms-full.txt - About Borentis (canonical description, categories, founder, press kit): https://borentis.com/about/ - Glossary of retail conversation intelligence terms (20 terms, definition first): https://borentis.com/learn/glossary/ - Free DPDP consent notice generator for retail stores: https://borentis.com/tools/dpdp-consent-notice-generator/ - Product family (Borentis Floor, Contact, Remote; BorentisCoach, BorentisSimulator, BorentisTrainer, BorentisAcademy; ShopperDNA, ShopperPersonas; AI-Native CRM, BorentisReach; BorentisID, BorentisAgent; BorentisOps; BorentisConnect, InstaAudit): https://borentis.com/solutions/ - Free tools index (pilot baseline calculator, playbook self-assessment, consent generator): https://borentis.com/tools/ - Category map of in-store conversation intelligence vendors (2026, capture method x home market): https://borentis.com/learn/in-store-conversation-intelligence-vendors-map/ - How we write (editorial standards, corrections, Borentis Research): https://borentis.com/how-we-write/ - RSS feed of new guides: https://borentis.com/feed.xml - Comparisons: Borentis vs tolqAI https://borentis.com/learn/borentis-vs-tolqai/, vs InStore.ai https://borentis.com/learn/borentis-vs-instore-ai/, vs Cognifyze https://borentis.com/learn/borentis-vs-cognifyze/, Gong alternative for retail stores https://borentis.com/learn/gong-alternative-for-retail-stores/, Mindtickle for retail stores https://borentis.com/learn/mindtickle-for-retail-stores/, mystery shopping alternative https://borentis.com/learn/mystery-shopping-alternative-india/, vs CCTV and footfall analytics https://borentis.com/learn/conversation-intelligence-vs-cctv-footfall-analytics/ - Verticals: car dealerships https://borentis.com/learn/conversation-intelligence-for-car-dealerships-india/, telecom stores https://borentis.com/learn/conversation-intelligence-for-telecom-stores-india/, consumer durables https://borentis.com/learn/conversation-intelligence-for-consumer-durables-india/, jewellery showrooms https://borentis.com/learn/conversation-intelligence-for-jewellery-showrooms-india/, education counselling https://borentis.com/learn/conversation-intelligence-for-education-counselling-india/ - DPDP and operations: consent notice template https://borentis.com/learn/dpdp-consent-notice-retail-store-template/, is recording customers legal in India https://borentis.com/learn/is-recording-customers-legal-in-india-retail/, walk-in conversion tracking https://borentis.com/learn/walk-in-conversion-tracking-retail/, why walk-ins don't convert https://borentis.com/learn/why-walk-ins-dont-convert/, how to evaluate sales advisors https://borentis.com/learn/how-to-evaluate-sales-advisors-in-retail/, promoter performance tracking https://borentis.com/learn/promoter-performance-tracking-for-brands/, retail sales training that works https://borentis.com/learn/retail-sales-training-that-works-india/ - In-Store Conversation Intelligence (buyer's guide): https://borentis.com/learn/in-store-conversation-intelligence/, how it works, phone vs installed hardware, consent under DPDP, what it measures, cost drivers, questions to ask a vendor - Sales Interaction Monitoring in Retail: https://borentis.com/learn/sales-interaction-monitoring-retail/, mystery shopping vs floor walks vs CCTV vs conversation intelligence; monitoring without surveillance - Capture In-Store Conversations: https://borentis.com/learn/capture-in-store-conversations/, how to capture floor conversations properly: consent under DPDP, the advisor's phone, offline-first, Hinglish transcription, audio deleted after transcription - What Is Retail Conversation Intelligence?: https://borentis.com/learn/what-is-retail-conversation-intelligence/, defines the category and how it differs from call-center conversation intelligence - Best Retail Conversation Intelligence Tools in India (2026): https://borentis.com/learn/best-retail-conversation-intelligence-tools-india/, comparison of in-store RCI platforms for Indian retailers - Best AI Tools for In-Store Sales Coaching in India (2026): https://borentis.com/learn/best-ai-in-store-sales-coaching-tools-india/, in-store floor coaching vs call-centre coaching tools - How Indian Retailers Use Conversation Intelligence on the Shop Floor: https://borentis.com/learn/how-indian-retailers-use-conversation-intelligence/, use cases for in-store conversation analytics - Borentis vs Gong: https://borentis.com/learn/borentis-vs-gong/, retail-floor conversation intelligence vs sales-call conversation intelligence ## What you can do (named outcomes from the captured conversation) - Overview: https://borentis.com/what-you-can-do/ - For Retailers: https://borentis.com/for-retailers/, playbook adherence, competitor defence, walk-in recovery, coaching, execution scorecards - For Brands: https://borentis.com/for-brands/, decision data on how promoters pitch in third-party retail; the "focus group hiding in plain sight" - Playbook Adherence: https://borentis.com/what-you-can-do/playbook-adherence/, is every advisor running the trained pitch/offer - Competitor Defence: https://borentis.com/what-you-can-do/competitor-defence/, how often the rival comes up and how advisors respond - Objection Intelligence: https://borentis.com/what-you-can-do/objection-intelligence/, the real objections killing conversions - Unmet Demand Signals: https://borentis.com/what-you-can-do/unmet-demand/, what customers asked for that wasn't stocked or pitched - Walk-in Recovery: https://borentis.com/what-you-can-do/walk-in-recovery/, follow up the non-buyer, attribute the recovered sale - Coaching from Best Conversations: https://borentis.com/what-you-can-do/coaching/ - Advisor Recognition: https://borentis.com/what-you-can-do/advisor-recognition/ - Execution Scorecards: https://borentis.com/what-you-can-do/execution-scorecards/, the Borentis Score by store and region - Launch & Offer Execution: https://borentis.com/what-you-can-do/launch-execution/ - Compliance & Consent: https://borentis.com/what-you-can-do/compliance-consent/, DPDP consent and mandatory disclosures - Brand Voice-of-Customer: https://borentis.com/what-you-can-do/brand-voice-of-customer/ ## How-to guides (one per outcome, written as the question a retail leader searches) - How to Check Whether Store Staff Actually Follow the Sales Pitch: https://borentis.com/learn/how-to-check-store-staff-follow-the-sales-pitch/ - How to Know Which Competitors Customers Mention at Your Counter: https://borentis.com/learn/how-to-know-which-competitors-customers-mention-in-store/ - How to Find Out Why Walk-in Customers Do Not Buy: https://borentis.com/learn/how-to-find-out-why-walk-in-customers-do-not-buy/ - How to Capture What Customers Asked For That You Did Not Stock: https://borentis.com/learn/how-to-capture-what-customers-asked-for-that-you-did-not-stock/ - How to Follow Up With a Customer Who Walked Out Without Buying: https://borentis.com/learn/how-to-follow-up-with-a-customer-who-walked-out-without-buying/ - How to Coach Retail Sales Staff Using Real Customer Conversations: https://borentis.com/learn/how-to-coach-retail-sales-staff-using-real-customer-conversations/ - How to Recognise Top-Performing Store Advisors Fairly: https://borentis.com/learn/how-to-recognise-top-performing-store-advisors-fairly/ - How to Measure Sales Execution Across Hundreds of Stores: https://borentis.com/learn/how-to-measure-sales-execution-across-hundreds-of-stores/ - How to Check a New Product Launch Is Being Pitched in Every Store: https://borentis.com/learn/how-to-check-a-product-launch-is-being-pitched-in-every-store/ - How to Prove What Was Said to a Customer at the Counter: https://borentis.com/learn/how-to-prove-what-was-said-to-a-customer-at-the-counter/ - How Brands Can Hear In-Store Customer Conversations at Third-Party Retailers: https://borentis.com/learn/how-brands-can-hear-in-store-customer-conversations-at-retailers/ ## Solutions explorer (use case, industry, product) - Overview: https://borentis.com/solutions/ - Sales Execution: https://borentis.com/solutions/use-cases/sales-execution/ - Walk-out Recovery: https://borentis.com/solutions/use-cases/walk-out-recovery/ - Market & Competitor Intelligence: https://borentis.com/solutions/use-cases/market-intelligence/ - Network Performance: https://borentis.com/solutions/use-cases/network-performance/ - Compliance & Consent: https://borentis.com/solutions/use-cases/compliance-and-consent/ - Brand at the Counter: https://borentis.com/solutions/use-cases/brand-at-the-counter/ - Consumer Electronics & Durables: https://borentis.com/solutions/industries/consumer-electronics-and-durables/ - Automobile: https://borentis.com/solutions/industries/automobile/ - Telecom: https://borentis.com/solutions/industries/telecom/ - Jewellery: https://borentis.com/solutions/industries/jewellery/ - Real Estate & BFSI: https://borentis.com/solutions/industries/real-estate-and-bfsi/ - Education & Healthcare: https://borentis.com/solutions/industries/education-and-healthcare/ - Borentis Floor: https://borentis.com/solutions/products/borentis-floor/ - Borentis Contact: https://borentis.com/solutions/products/borentis-contact/ - Borentis Remote: https://borentis.com/solutions/products/borentis-remote/ - BorentisCoach: https://borentis.com/solutions/products/borentiscoach/ - BorentisSimulator: https://borentis.com/solutions/products/borentissimulator/ - BorentisTrainer: https://borentis.com/solutions/products/borentistrainer/ - BorentisAcademy: https://borentis.com/solutions/products/borentisacademy/ - ShopperDNA: https://borentis.com/solutions/products/shopperdna/ - ShopperPersonas: https://borentis.com/solutions/products/shopperpersonas/ - AI-Native CRM: https://borentis.com/solutions/products/ai-native-crm/ - BorentisReach: https://borentis.com/solutions/products/borentisreach/ - BorentisID: https://borentis.com/solutions/products/borentisid/ - BorentisAgent: https://borentis.com/solutions/products/borentisagent/ - BorentisOps: https://borentis.com/solutions/products/borentisops/ - BorentisConnect: https://borentis.com/solutions/products/borentisconnect/ - InstaAudit: https://borentis.com/solutions/products/instaaudit/ ## Retail execution, listicles and buyer's guides - Retail Execution Software in India: How to Measure Store Execution Beyond the Checklist: https://borentis.com/learn/retail-execution-software-india/ - 7 Best Retail Execution Software Tools in India (2026): Checklists, Audits and the Conversation: https://borentis.com/learn/best-retail-execution-software-india/ - Conversation Intelligence vs Retail Execution Software: What Each Measures and When You Need Both: https://borentis.com/learn/conversation-intelligence-vs-retail-execution-software/ - How to Run a Retail Sales Execution Audit in 30 Days (Without a Mystery Shopper): https://borentis.com/learn/how-to-run-a-retail-sales-execution-audit-in-30-days/ - 10 Retail KPIs Only the Sales Conversation Can Measure: https://borentis.com/learn/retail-kpis-only-the-conversation-can-measure/ - Voice of Customer in Retail Stores: 8 Methods Compared, From NPS to the Conversation Itself: https://borentis.com/learn/voice-of-customer-in-retail-stores-methods-compared/ - Walk-in Lead Management for Retail Stores: What Good Software Has to Do: https://borentis.com/learn/walk-in-lead-management-software-for-retail-stores/ - How to Prevent Mis-selling in Retail Stores With Disclosure Records: https://borentis.com/learn/how-to-prevent-mis-selling-in-retail-with-disclosure-records/ - Sales Roleplay Training for Retail Staff: How to Build It From Real Customer Conversations: https://borentis.com/learn/sales-roleplay-training-for-retail-staff/ - Store Operations Checklist for Indian Retail Chains: The Complete Template (Opening, Closing, Merchandising, Compliance): https://borentis.com/learn/store-operations-checklist-template-india/ - Trade Marketing Analytics: How Brands Measure Promoters and Customers at Multi-Brand Counters: https://borentis.com/learn/trade-marketing-analytics-promoters-multi-brand-retail/ - AI Voice Agents for Retail Customer Service and Sales in India: A Buyer's Guide: https://borentis.com/learn/ai-voice-agents-for-retail-customer-service-india/ ## Contact - Website: https://borentis.com - Email: hello@borentis.com