People · For Retailers & Brands

Coaching from Best Conversations

Your best advisor, teaching everyone.

What is coaching from best conversations?

Coaching from best conversations is retail sales coaching in which the strongest real, consented conversation in the network on each playbook step becomes the training example, and each advisor is coached against their own conversations rather than a generic script.

Also searched as: sales coaching software retail, in-store coaching, evidence-based coaching. Part of the Sales Execution use case.

The finest sales training material your company owns is created every day on your floor by your best people, and thrown away every evening. Coaching from Best Conversations keeps it. The advisor who needs help with the close hears how the best closer in the region did it on Tuesday, and feedback stops being an opinion about a person and becomes a moment they can replay.

The blind spot

Retail training is built from a script and delivered to everyone on the same day. The advisor who struggles with closing sits through the same module as the one who struggles with need discovery. Nothing in the room comes from your floor. The best conversations your company has ever had were never captured, so they were never taught.

Managers coach on impression. “Work on your closing” is the feedback, because nobody can point to the Tuesday afternoon when the close was skipped, or play what the best advisor in the region said instead.

What changes

Strength and weakness are known per advisor and per skill, from evidence rather than reputation.
The standard is set by your own top performers. Their best moments on each skill become what everyone learns from.
Coaching goes where it is needed. Each training hour lands on the gap it was meant for.
The advisor sees their own scorecard and their own evidence, and learns from it before anyone tells them to.

What you will know

Where every advisor is strong and where they leak sales, updated daily.
Who does each skill best on your floor, and what they say.
Whether coaching worked, in the same advisor's numbers, six weeks later.
Which of your people are ready for more, and which are quietly struggling.

On the floor

A store manager stops relying on gut feel. The advisor with the highest conversion is not the loudest one. It is Arjun, whose objection handling is the best on the floor and whose closing is ordinary. Three colleagues are weak where he is strong, and his conversations become their material. His own coaching is about the close, with the regional leader's example beside it. Six weeks later the floor's objection handling is up, and so is Arjun's close rate.

Questions this answers

Who is your best advisor, really, and can the rest of the floor learn from them?
Is your training built on your own winning conversations, or a generic script?

Frequently asked questions

Is the coaching live, during the conversation?

Today it arrives after, from the advisor's own evidence. Coaching in the moment, a quiet prompt while the customer is still in front of them, is where this is going, and pilots can opt in as it arrives.

Will advisors accept being scored?

Faster than managers expect. There is nothing to fill in, the standard is open, and good work is finally visible. Top performers adopt first, because the leaderboard shows their work for the first time.

Can new hires learn from this before they meet a customer?

From day one, from the best conversations on the floor they are joining. The ambition is further: a new hire practising against the customers your floor actually meets, and being certified before their first real one.