Borentis brings every customer conversation into one intelligence layer: understanding what happened, what it means, and what should happen next to improve sales, customer experience, and employee performance.
Built for retail store networks and brands selling through retail.
From the first hello to the follow-up, Borentis captures, scores and acts on every in-store conversation, one platform where a contact centre would need five, built for the floor rather than the phone.
Every counter conversation, recorded and transcribed in real time.
Every counter conversation, recorded and transcribed in real time.
Consultation quality scored against your rubric, every location, every day.
Consultation quality scored against your rubric, every location, every day.
Conversation data synced with your existing CCTV footage.
Conversation data synced with your existing CCTV footage.
The upsell that was there and missed, surfaced and coached.
The upsell that was there and missed, surfaced and coached.
Frustration caught before it becomes a complaint or a lost sale.
Frustration caught before it becomes a complaint or a lost sale.
Script deviations and missing disclosures, flagged at the counter.
Script deviations and missing disclosures, flagged at the counter.
Sentiment and topic trends that survey programmes never reach.
Sentiment and topic trends that survey programmes never reach.
Every in-store interaction scored, replacing the infrequent mystery-shopper visit with the whole floor.
The same standard enforced across every location, not just the branches head office happens to visit.
Coaching grounded in real customer interactions and real workloads, not anecdotes and a monthly report.
Four layers. One loop. Every store conversation working for the business.
Audio (and video-ready) AI, field staff, online browse, CRM history and marketplace data, all unified into one Persona profile per shopper.
Persona scores each shopper 0-100 per session. The agents prioritise who to reach, on which channel, and exactly when.
WhatsApp, SMS, email and voice, triggered by real in-store intent, not static segments. Your team approves the edge cases.
The model auto-selects the winning variants across channels, with a weekly briefing to the CMO. Zero guesswork.
Nothing said on your floor is lost again.
Keep every conversation from every store on the record.
Get the customer's yes first, and keep the proof.
Catch the missed offer while the customer is still there.
Know how your floor sells, not just what it sold.
See who follows the playbook and which step gets skipped.
Hear why they did not buy, in their own words.
Spot the rival winning at your counter and the demand you are not stocking.
The customer who walked out still buys.
Turn every walk-out into a follow-up they answer.
Close more sales from the same footfall.
Trace every recovered rupee to the visit that earned it.
Your best advisor's habits become everyone's.
Make your best conversation the network's standard.
Get new hires ready before they meet a real customer.
Recognise how advisors sell, not where they stand.
Each agent specialises. Together they close the full offline-to-online loop, from the moment a shopper walks in, all the way to attributed revenue, one coordinated system rather than five point tools bolted together.
Listens to the floor in real time. As a salesperson walks a buyer through variants, Saarthi whispers a nudge on objection handling, reminds them to confirm cross-sell intent, and flags a competitor counter-pitch before it lands.
Turns every captured conversation into the Borentis Score, dimension by dimension, pitch adherence, product knowledge, competitor defence, objection handling, follow-up rate, intent captured.
Closes the loop. The walk-in that left without a follow-up becomes a WhatsApp thread in the buyer's own language, a same-day voice callback, an SMS reminder, orchestrated, attributed, and routed back into pipeline.
The in-store conversation looks different in a jewellery store and a car showroom, so the signals Borentis captures, and how it coaches, adapt to each. Pick your vertical.
Store heads and finance desks only log near-purchase cases, and field promoters capture partial demo context. The comparison, the demo reaction, the financing hesitation, all lost before it reaches a “hot lead” filter.
Every card below comes from the same captured, consented conversation. Retailers usually start with Playbook Adherence and Walk-in Recovery; brands with Brand Voice-of-Customer.
High-fidelity capture at the point of sale, mobile or fixed directional microphones, synchronised with on-site CCTV via real-time streams, and offline-first so a dropped signal never costs a conversation.
Language-aware transcription across Hindi, English, Hinglish and regional Indian languages, with sentiment and emotion signals, engine-agnostic and routable to your approved provider.
Fits your stack: legacy telephony, CRM and BI / analytics platforms via REST APIs, with role-scoped access and DPDP-aware data routing.
Records through dead zones and dropped signal. No conversation is ever lost.
Accurate transcription and scoring across code-switched, real-world Indian speech.
Score dimensions, weights, targets, nudges and follow-up rules, all tuned to your brand.
Every talk scored on greeting, needs discovery, objection handling, empathy and next step.
From CMO to regional to store manager, everyone sees exactly their patch, nothing else.
Every autonomous follow-up traced back to the conversation and the revenue it produced.
No. Those tools are built for digital sales calls, English-first, always-on, counting activity. Borentis is built for the physical floor: offline-first capture, Hindi, English and code-switched Hinglish with regional languages per client, and scoring tied to in-store execution and attributed revenue, not call volume.
Yes. Capture is offline-first, the Saarthi app records locally through dead zones and dropped signal, then syncs automatically the moment connectivity returns. No conversation is ever lost.
Transcription and scoring are tuned for Hindi, English, regional languages enabled per client, and the real, code-switched way people speak on the floor, Hindi and English in the same sentence, rather than English-first models retrofitted for India.
Every score dimension, weight, target, talking point and objection is configurable to your category and your playbook, electronics, jewellery, auto, real estate, BFSI and more. The Borentis Score reflects how you sell, not a generic template.
Cadence routes each high-intent walk-in into automatic WhatsApp, SMS and voice follow-up, and every touch is traced back to the conversation that triggered it and the pipeline it produced, a closed loop from floor signal to attributed revenue.
Book a 30-minute floor walk-through. We come back with a Borentis Score for a sample of your own captures, scored on your own playbooks, in your own language, before any procurement conversation starts.
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