Consumer Electronics & Durables
The demo is the sale. Capture the demonstration, the finance explanation and the exchange offer in every conversation.
In electronics and durables the demonstration decides the sale, and the finance and exchange offer decide whether it closes today. Both happen in a conversation the retailer never hears. Conversation intelligence for this category scores the demo, the offer and the objection in every consented conversation, so a chain knows which store is skipping the finance step and which advisor turns the comparison with the rival model.
What the floor conversation contains
- The demonstration: shown as a reason to buy, or read out as a spec list.
- The finance and exchange offer: explained in monthly terms, quoted at the right amount, or skipped.
- The rival model the customer priced online before walking in.
- The variant, colour or capacity asked for and not in stock.
- The delivery date objection that ends more conversations than price.
What changes with Borentis
- Demo quality and offer accuracy by store and advisor, daily.
- Competitor mentions with the argument that impressed the customer.
- Unmet variant demand as a weekly list for category teams.
- Non-buyers recovered with a follow-up that names the model and the offer.
On the floor
A durables chain sees the delivery timeline overtake price as the top objection on one washing machine model for two months, in nearly the same words across cities. Supply is told in week one. The advisors who answer with a committed date in writing keep customers at twice the rate, and their answer becomes the trained answer.
Products that fit this floor
Where Borentis applies this
- Playbook Adherence: Your playbook, finally observed.
- Unmet Demand Signals: Demand for what you did not have.
- Walk-in Recovery: The customer who left is still yours.
- Competitor Defence: Hear the rival the moment your customer names them.
Frequently asked questions
Does it work for brands with promoters in multi-brand stores?
Yes. Brands capture their own promoter counters with consent and see pitch quality, rival mentions and unmet demand for their category without depending on retailer data.
Can it check the exchange bonus was quoted correctly?
Yes. Offer accuracy is a scored step: the amount and the terms as stated in the conversation.
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Bring a recording from your own floor. The fastest way to judge fit is a noisy conversation from one of your stores scored against your own playbook, with the evidence behind every number.